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Preparing for virtual events
Virtual events offer huge advantages over physical events Here are a series of tips to consider when attending an event as exhibitor. Conversations In a way virtual events are no different than your...
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We Do Need Social Media Experts
Yes you heard it right, and yes, it's me who said it: Social Media Experts. The bad word in social media. Why do I say so? Joe doe Social Media Consultant hates the word. Why? Because he is not an...
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Twitter, Klout, Counter Intuitive Brand Reputation Strategies
Only people who care stand up and argue, defend, fight or otherwise make their position very clear. Interesting enough – the more disappointing a situation gets, the louder the conversation and the...
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Marketing Re-engineering and the new CMO
Social media spans the whole gamut from marketing, PR, support, product management and sales through the entire organization. Social Media became the new way for higher integration with the market. It...
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Pinterest – a Flickr killer? A definite YES
Pinterest is popping up all over the place. Is it just noise of some early adopter freaks? No it is not. Pinterest is a super fast growing content sharing platform that competes with Flickr, Picasa...
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Internet World Exhibition with Social Media Boost
Tooting the horn for an event is a resource intensive and expensive way of getting the word out. With the help of friends, fans, speaker or exhibitor it is becoming much easier. The Internet World...
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How to get executives fully comprehend Social Media?
I guess you all rationalized that Social Media projects are typically difficult to close and painful to execute if executives are not well aware of the impact of Social Media to their business. The...
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Top 15 Social Media Rules for Business Leader
Rule #1 Connections If you hate to read about people walking their dog, eating pizza or making you rich in 3 weeks: You are connected with, or are following the wrong people. What you read is who you...
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Thousands Of Social Media Agencies/Managers At Risk
I recently wrote a post “Over 70% of Social Media initiatives FAIL“. I received more personal responses on that one post than on all posts I wrote in the past 5 years together. It inspired my to write...
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Creating a Social Media Strategy Handbook
95% of the customers had a choice when they purchased the product or service in the first place, they had a reason for their selection. The single most successful way to use social media is empowering...
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Blogging Technology For Startups
One of the greatest evolutionary development of the social web is democratization of influence and the fact that we can all be publishers. And like every publisher it is not only about the content per...
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